It was hastily scribbled, on a whiteboard, in only three words: simple, fun, makes a statement. David Lee and I often work closely together on design, and this time was no different. Having a set of principles to guide our direction and decision-making is a helpful framework to have at the beginning of new creative endeavors for key stakeholders and for those who’ll be executing on the project.
For PlayOS (the OS behind Nex Playground), it was perhaps even more important to do, for various reasons. 1️⃣ There had been a few attempts already at developing a quick and dirty game-launcher UI prototype that didn’t quite have the potential to inspire what we’d want to ship with. We needed a fresh direction. 2️⃣ We were betting all of our future on this product. We expected lots of excitement and feedback from the entire company. But many team members aren’t accustomed to evaluating or commenting on creative work. And it was important to have their feedback. With these principles, they have a better chance at understanding the decision-making behind the designs they’re seeing, and then providing effective feedback for the team. 3️⃣ We had a distributed team working on this project, some of which included consultants. Having them clearly understand the goals would help them more quickly get up to speed, while also providing a benchmark to guide their own decision-making at the tactical level.
One of those three principles, “Make a statement”, was tricky because it’s a bit ambiguous. Generally speaking, it meant that we wanted the interface to stand out from other similar interfaces in a positive way. But never did I expect that phrase—“make a statement”—would amount to winning an award.
🏆 I’m happy to announce PlayOS was awarded a prestigious Red Dot award for interface design. 🏆 It’s a rarity to achieve an interface design award, with approximately 3% of all Red Dot winners being awarded for this category, since it was first introduced (2011). So not only is the industrial design for Nex Playground award-winning—having won in the Product Design category earlier in the year—its interface design is now among elite company, too.
I’m humbled and thankful to everyone who contributed to this very special product and couldn’t be happier at the result of all your hard work. I can’t wait to continue bringing great things out into the world with so many great teammates: Jonathan Mak Brady Tuazon Marc Aaron Casupanan Kenny S.F. Mak Tony Sung Jackson Fok Miranda Lau P. K. Chan Lana Melkumova Roman Kivalin Dmitrii Paskov Aleksei Gorkov Eugene Gubin Daria Ershova Olga Shreiber Ekaterina Selivanova Egor Denezhkin Denis Kluchnikov Ivan Vdovitsa, Mercury Development, LLC Jim Chim Ching Wee Sze Oursky Viktor Makaryev, Maxim Smirnov, Stanislav Martynyuk, Irina Martynova, Semyon Minyushov, Nikolai Taran, Aleksey Kapustyanenko, Alexander Sharov, Sergey Ofitserov, Yuhao Li, Chiu, Deng Weihao, Dobby, Guo Chun Bin, Michael Chen, Jonas Zeng, Ken Chan, and many more.